The Digital Asset platform delivers flexible infrastructure for regulated financial institutions to share processes and data securely, on a need-to-know basis, without the need for reconciliation. It combines a permissioned Distributed Ledger with a powerful financial modeling language to ensure that each institution operates from a single source of truth. We were asked to create the branding and first website for the company, which was quite a challenge. Blockchain was still in it's infancy and associated with cybercrime among other things. We created a brand identity system to ensure that Digital Asset would be understood as secure modern infrastructure built to power the future of financial applications.