The Digital Asset platform delivers flexible infrastructure for regulated financial institutions to share processes and data securely, on a need-to-know basis, without the need for reconciliation. It combines a permissioned Distributed Ledger with a powerful financial modeling language to ensure that each institution operates from a single source of truth. We were asked to create the branding and first website for the company, which was quite a challenge. Blockchain was still in it's infancy and associated with cybercrime among other things. We created a brand identity system to ensure that Digital Asset would be understood as secure modern infrastructure built to power the future of financial applications.
We explored numerous variations of logo designs that spoke to the core services of Digital Asset. The simplest and most important concept to represent visually was a single settlement. The logo design is more in depth than it appears at first glance. The main concept seen in the logo are two items converging to create a settlement, which is seen in the arrow pointing to the right. Another key concept is this transaction occurs and completes a hexagon, or if seen in perspective, a three dimensional cube that completes the entire system.
Platform User Interface
In addition to the branding and website design and development project, we helped update the user interface design of the Digital Asset platform. We created a new look to the typical platform look and feel to create something that felt faster and more powerful. Our developers implemented the front-end designs into the platform.