FOMO Baking Co. is a gluten free, egg free, dairy free, nut free and soy free company that bakes cookies that are actually delicious. In addition to helping the founders land on the name FOMO (an homage to their “fear of missing out” when it comes to not being able to eat what everyone else is eating), we had the task of building the website and also branding this new venture to show that allergen-free foods don't have to be boring and look tasteless. The website takes on the personality of the brand - it is bright, colorful, happy and very lifestyle-inspired.