Fomo Baking Co
Direct-to-Consumer Allergen-Conscious Baking Company
FOMO Baking Co. is a gluten free, egg free, dairy free, nut free and soy free company that bakes cookies that are actually delicious. In addition to helping the founders land on the name FOMO (an homage to their “fear of missing out” when it comes to not being able to eat what everyone else is eating), we had the task of building the website and also branding this new venture to show that allergen-free foods don't have to be boring and look tasteless. The website takes on the personality of the brand - it is bright, colorful, happy and very lifestyle-inspired.
Visit the Fomo Baking Co website
How We Helped
Identity
Positioning
Brand Strategy
Marketing Strategy
Social Media
Content Creation
Product Innovation
User Experience
Ecommerce Website
Founders
Brittany Baker
Lauren Gershengorn