From a technical standpoint, it was vital that the Orchestra site load quickly and be easy to update. As with many of our projects, we built out Orchestra’s website using Gatsby, a React-based static site generator. Building a statically generated website means that we can assemble the webpages beforehand, saving visitors from time-consuming calls to a database. This can dramatically improve the user’s load time, which has the direct benefit of lowering the bounce rate. We also integrated the website with Contentful, a Content Management System with a friendly, robust user interface, which allows Orchestra’s team to easily update their new website.